24 Nov Digital Marketing Keys to Sell on Black Friday and Cyber Monday

At MSR Marketing we are experts in Digital Marketing so we are going to explain what you can do to sell more on Black Friday and Cyber ​​Monday 2021.

But first of all … Do you really know where the names for Black Friday and Cyber Monday come from? KEEP READING TO KNOW !

What is Black Friday and Cyber ​​Monday?

Black Friday began to be celebrated in the United States, the day after Thanksgiving. A time when American retailers wanted to increase their sales on the occasion of the arrival of Christmas. The term Black Friday was coined in Philadelphia. Due to the amount of people and traffic that day there were in the streets, turning into chaos.

On the other hand, Cyber ​​Monday is celebrated on the last Monday of the same month because most users did not have access to the Internet at home and took the opportunity to make their purchases online at the office, the Monday after Black Friday. The name was first reported in 2005 by shop.org: “Cyber ​​Monday will quickly become one of the biggest online shopping days of the year.”

Initially the idea was to make physical purchases on Black Friday and digital on Cyber ​​Monday. Today that distinction is unnecessary. More and more people make their purchases online and the offers are extended to more than one day, encountering terms such as Black Week.

This year, Black Friday will be on Friday, November 26, 2021 and Cyber ​​Monday on Monday, November 29, 2021.

Good practices to sell more on Black Friday and Cyber ​​Monday

Offer free shipping

For the consumer, free shipping is a very attractive digital marketing hook, even if it means raising the price of products. You can offer free shipping without limit or from a specific total expense, to encourage purchases to reach that minimum.

Express the discount in the most attractive way

According to Jonah Berger’s “rule of 100”, if the price of the item is below 100, it is better to use a percentage (for example, 25% discount). On the other hand, if the price is more than 100, it is better to use an absolute value (for example, 25 euros).

Offers easy-to-calculate discounts

 Avoid “weird” numbers like 13%, as they are difficult to calculate and can end up disincentivizing consumers. Instead, bet on promotions like 25%, 50%, 10%, 5% …

Use black in creatives

Take advantage of the name of the event itself to reinforce the message with videos or images where black is the dominant color, both in emailing and in social ads and other channels.

Use Stories in your campaign

It is a format with very good acceptance in our country and that has already demonstrated its results in previous years.

Use TikTok and Reels videos

They are starting to have a very good acceptance and will be a must this year in your marketing strategy

Use hashtags

Use the hashtags on your social networks so that users looking for offers these days find your products. For example: #BlackFriday, # BlackFriday2021, or # CyberMonday2021.

Don’t remove your landing page after Black Friday and Cyber ​​Monday

If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year. You will be in the top positions during the key dates.

Add a countdown

Putting a visible countdown on your product pages is a simple and effective way to get more conversions. You can use a countdown to announce when the offer will start and another to indicate when it will end.

Take advantage of cross-selling opportunities

Black Friday and Cyber ​​Monday are dates when users are hunting for deals. Take advantage of them to create packs of related products at a reduced price.

Remarketing

Go to users who have visited your website. Offer them a discount on the products they have been looking at or that they have left abandoned in the cart.

Organic actions

Organic actions are essential. Through social networks and the brand’s website we can disseminate the contents of our campaigns. Choosing the message well, the keywords, include quality images. Always with the aim of creating content of excellence that will attract our followers.

We leave you down below an infographic summarizing the most important tips from this post.

If you want your marketing strategies to be successful make sure your work with professionals who can help you achieve your goals.