{"id":2778,"date":"2022-11-15T18:47:48","date_gmt":"2022-11-15T17:47:48","guid":{"rendered":"https:\/\/msrmarketing.es\/marketing-estrategico\/"},"modified":"2023-03-30T15:41:49","modified_gmt":"2023-03-30T14:41:49","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/msrmarketing.es\/en\/marketing-strategy\/","title":{"rendered":"MARKETING STRATEGY"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_separator type=&#8221;transparent&#8221; up=&#8221;-190&#8243;][vc_single_image image=&#8221;96&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">SCROLL<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;100&#8243; el_class=&#8221;overlapping_content&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1521722762862{margin-top: -35px !important;padding-right: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">STRATEGIC MARKETING PLANNING<\/h2>\n<h2 style=\"text-align: center;\">IS EVERYTHING<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;250px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;180px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;yes&#8221; angled_section_position=&#8221;top&#8221; angled_section_direction=&#8221;from_right_to_left&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f3f3f3&#8243; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527777526169{margin-top: -70px !important;}&#8221;][vc_separator type=&#8221;transparent&#8221; up=&#8221;-30&#8243;][vc_column_text]<\/p>\n<h2>Strategic<br \/>\nMarketing Plans<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_separator type=&#8221;transparent&#8221; up=&#8221;-300&#8243;][vc_single_image image=&#8221;697&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1548922879167{padding-left: 100px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Why do you need a marketing strategy for your company?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">When you have a goal, and a good plan for how to get there, it is easy to make the right decisions during the journey, while you save time, strengthen your brand, and motivate your team. Without a strategy, you are lost. As easy as that.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>What is a strategic marketing plan?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">A strategic marketing plan is the map that marks the path to the goal. It consists of a set of main actions and plans on how to reach the wanted result in the best way for the company. The plans can always change, and must be flexible to adapt to new situations, but you still need a main plan on how to run the marketing in your company. This applies on both new startups and settled companies<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Market studies, goals, target consumer and channels<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Every project is based on an understanding of the macro and micro market situation; competitors, political situation, economical situation, company SWOT analysis and business goals. Based on this we identify the most interesting market segments, target consumers, sales arguments and differential values. We then make a plan for what channels to use to communicate, and what content to trigger interest and achieve conversions.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Long term planning<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The strategic planning is based on 5, 3 and minimum 1 year plans. To get a full overview of the needs, opportunities, critical moments and optimal use of resources, we always work on a 12 months basis. Only then you can optimise, plan, produce and make sure to reach your clients in the right moment, at the right place, with the best argument, value and content.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;yes&#8221; angled_section_position=&#8221;top&#8221; angled_section_direction=&#8221;from_right_to_left&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f3f3f3&#8243; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527777526169{margin-top: -70px !important;}&#8221;][vc_separator type=&#8221;transparent&#8221; up=&#8221;-10&#8243;][vc_column_text]<\/p>\n<h1>Strategic<br \/>\nMarketing<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221;][vc_separator type=&#8221;transparent&#8221; up=&#8221;-300&#8243;][vc_single_image image=&#8221;697&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1548922879167{padding-left: 100px !important;}&#8221;][vc_empty_space height=&#8221;120px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Why do you need a marketing strategy for your company?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">When you have a goal, and a good plan for how to get there, it is easy to make the right decisions during the journey, while you save time, strengthen your brand, and motivate your team. Without a strategy, you are lost. As easy as that.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>What is a strategic marketing plan?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">A strategic marketing plan is the map that marks the path to the goal. It consists of a set of main actions and plans on how to reach the wanted result in the best way for the company. The plans can always change, and must be flexible to adapt to new situations, but you still need a main plan on how to run the marketing in your company. This applies on both new startups and settled companies<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Market studies, goals, target consumer and channels<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Every project is based on an understanding of the macro and micro market situation; competitors, political situation, economical situation, company SWOT analysis and business goals. Based on this we identify the most interesting market segments, target consumers, sales arguments and differential values. We then make a plan for what channels to use to communicate, and what content to trigger interest and achieve conversions.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Long term planning<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The strategic planning is based on 5, 3 and minimum 1 year plans. To get a full overview of the needs, opportunities, critical moments and optimal use of resources, we always work on a 12 months basis. Only then you can optimise, plan, produce and make sure to reach your clients in the right moment, at the right place, with the best argument, value and content.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><b>Strengthen your brand and stand out from the crowd<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Projects<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">STRATEGIC<br \/>\nMARKETING PLANS<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]<div class='projects_holder_outer v3 portfolio_no_space portfolio_with_hover_text'>\n        <div class='projects_holder portfolio_main_holder clearfix v3  hover_text no_space portfolio_square_image '>\n        \n        <p>Sorry, no posts matched your criteria.<\/p>    <\/div>\n\n    \n    <\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;yes&#8221; angled_section_position=&#8221;top&#8221; angled_section_direction=&#8221;from_left_to_right&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f3f3f3&#8243; z_index=&#8221;&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner]<a  itemprop=\"url\" href=\"http:\/\/msrmarketing.es\/contacto\/\" target=\"_self\" data-hover-background-color='#afafaf' data-hover-border-color='rgba(255,255,255,0.01)' data-hover-color='#ffffff' class=\"qbutton  center default\" style=\"color: #ffffff; border-color: rgba(175,175,175,0.01); font-style: normal; font-weight: 400; font-family: Work sans; text-transform: none; font-size: 20px; letter-spacing: 5px; border-radius: 0px;-moz-border-radius: 0px;-webkit-border-radius: 0px; background-color: #ff2900;\">LET'S TALK!<\/a>[vc_empty_space][vc_empty_space][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">We&#8217;d like to<\/h3>\n<h3 style=\"text-align: center;\">join you on this journey to achieve<\/h3>\n<h3 style=\"text-align: center;\"><strong>something memorable<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<h2>THE BEST VERSION OF YOUR BRAND<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;80px&#8221;]<span class='q_social_icon_holder normal_social' data-color=#3c3b42 data-hover-color=#ff2900><a itemprop='url' href='https:\/\/www.facebook.com\/MarketingSobreRuedas?fref=ts' target='_blank'><i class=\"qode_icon_font_awesome fa fa-facebook  simple_social\" style=\"color: #3c3b42;margin: 0 10px 0 10px;font-size: 28px;\" ><\/i><\/a><\/span><span class='q_social_icon_holder normal_social' data-color=#3c3b42 data-hover-color=#ff2900><a itemprop='url' href='https:\/\/www.linkedin.com\/company\/msrmarketing\/' target='_blank'><i class=\"qode_icon_font_awesome fa fa-linkedin  simple_social\" style=\"color: #3c3b42;margin: 0 10px 0 10px;font-size: 28px;\" ><\/i><\/a><\/span><span class='q_social_icon_holder normal_social' data-color=#3c3b42 data-hover-color=#ff2900><a itemprop='url' href='https:\/\/www.instagram.com\/msr_marketing\/' target='_blank'><i class=\"qode_icon_font_awesome fa fa-instagram  simple_social\" style=\"color: #3c3b42;margin: 0 10px 0 10px;font-size: 28px;\" ><\/i><\/a><\/span><span class='q_social_icon_holder normal_social' data-color=#3c3b42 data-hover-color=#ff2900><a itemprop='url' href='https:\/\/twitter.com\/MSRMarketing_es' target='_blank'><i class=\"qode_icon_font_awesome fa fa-twitter  simple_social\" style=\"color: #3c3b42;margin: 0 10px 0 10px;font-size: 28px;\" ><\/i><\/a><\/span>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;yes&#8221; angled_section_position=&#8221;bottom&#8221; angled_section_direction=&#8221;from_right_to_left&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f3f3f3&#8243; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;20&#8243;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;250px&#8221;][vc_separator type=&#8221;transparent&#8221; up=&#8221;-550&#8243;][vc_single_image image=&#8221;2227&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1565253089307{padding-right: 250px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;yes&#8221; angled_section_position=&#8221;bottom&#8221; angled_section_direction=&#8221;from_right_to_left&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f3f3f3&#8243; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_separator type=&#8221;transparent&#8221; up=&#8221;-190&#8243;][vc_single_image image=&#8221;96&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text] SCROLL [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; z_index=&#8221;100&#8243; el_class=&#8221;overlapping_content&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1521722762862{margin-top: -35px !important;padding-right: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] STRATEGIC MARKETING PLANNING IS&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-2778","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/msrmarketing.es\/en\/wp-json\/wp\/v2\/pages\/2778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msrmarketing.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/msrmarketing.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/msrmarketing.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/msrmarketing.es\/en\/wp-json\/wp\/v2\/comments?post=2778"}],"version-history":[{"count":6,"href":"https:\/\/msrmarketing.es\/en\/wp-json\/wp\/v2\/pages\/2778\/revisions"}],"predecessor-version":[{"id":4359,"href":"https:\/\/msrmarketing.es\/en\/wp-json\/wp\/v2\/pages\/2778\/revisions\/4359"}],"wp:attachment":[{"href":"https:\/\/msrmarketing.es\/en\/wp-json\/wp\/v2\/media?parent=2778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}